As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch

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June 29, 2022
The Wrap

Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations

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June 29, 2022

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As Streamers Pivot to Advertising, the Big Winners Will Be the Devices You Use to Watch

Companies that bring streamers into homes, such as Roku, will not only get ad revenue and user data, but leverage in future negotiations

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